KitchenAid has actually trademarked the silhouette of its stand mixers. In 1908 Herbert Johnson, an engineer for Hobart, saw bakers mixing dough with iron spoon and thought that there had to be a better way! By 1917 his 80 quart model H mixer was standard equipment on all Navy ships. Hobart created a smaller appliance for the home, the model H 5, in 1919, and the wife of one of the executives called it, “I don’t care what you call it, but I know it’s the best kitchen aid I have ever had!" and the KitchenAid brand was born.
In the late 1930s, KitchenAid hired famous product designer Egmont Arens to design its line of new affordable stand mixers, which led to the classic iconic design we know today.
Little has changed. The power attachment power is still in the front and the power adjustment slide handle is still on one side with the tilt lever on the other side.
In 1986, Whirlpool acquired the KitchenAid division from Hobart. Even after the acquisition, KitchenAid brand standmixers are still made in the same Greenville, Ohio plant they have been made in since 1946.