Breville

Breville was founded in Sydney Australia in 1932 and got its start by manufacturing the first sandwich toaster. Breville built its brand on the success of its first sandwich makers so much so that the word "Breville" is also synonymous (generic trademark) for a sandwich toaster and a toasted sandwich itself is still called a "breville" in Australia and South Africa.

Breville's leadership focused intensely on reasearch and development in the 1970s, which has resulted in the Brand becoming a market leader in several small appliance categories.  Today Breville Juice Fountains hold about 20% of the marketshare - more than any other brand of juicers.